Nursery Essentials

Meet the world’s best nap mat. YUP. We believe that little ones should be comfy no matter where they sleep, so we created a super gushy soft bamboo...

You didn’t choose the snug life. The snug life chose you. Ramp up the cozy with our ultra-soft baby blanket. Tummy time or car time, cozied on the ...

Dream big, sleep snug. We’re covering all the bases in uber soft and comfy bamboo rayon to match your sleep bag. You’re guna want one for yourself....

You didn’t choose the snug life. The snug life chose you. Ramp up the cozy with our ultra-soft baby blanket, in 2 size options. Tummy time or car t...

Sleep like before you had kids (yes, we’re serious). Meet the wider, more comfortable fit so they can fold their legs in that oh-so-comfy natural f...

Wrap your little one in the softest hug imaginable with our Viscose from Bamboo Swaddle! Measuring 45x45 inches, it’s the ultimate multitasker for ...

difference between a quick reset and a full meltdown. The OneC™ Silicone Pacifier Clip in Sage Green is a silicone leash molded in one piece with a...

Meet the all-in-one diaper changing solution for on-the-go! Designed to cover public changing stations, the extra-large changing mat wipes clean an...

Shed some light on middle-of-the-night diaper changes with our modern diaper caddy! The handle shines softly with a touch-sensitive light and a 10 ...

Meet the all-in-one diaper changing solution for on-the-go! Designed to cover public changing stations, the extra-large changing mat wipes clean an...

The ultimate diaper changing pad makes baby changing a breeze—no matter where you are. Super-easy to unfold with one hand (leaving the other free t...

Diaper duty doesn’t have to be a dirty job! Our wipeable changing pad is perfectly sized to fit standard changing tables and easily wipes clean (no...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from Itzy Ritzy’s Bitzy Bespoke™ toy collection comes a playfu...

Four velour daisies rotate playfully around a rose pink ring adorned with embroidered daisies Plays nursery songs for 20 minutes Has an on/off swi...

Nestle your little one in the warm embrace of the forest with this Treetop Fox cozy blanket. The front of the blanket is a soft minky fabric and th...

Two adorable white high pile minky bunnies and two woven poplin mallard ducks rotate around a wooden ring on this long-playing, luxury musical crib...

Add a soft glow to your child’s room with this custom hand-painted 3-dimensional lamp with shade. An adorable mommy bunny in a taupe color is snugg...

A Priceless Cart Companion! Give your little shopping buddy a VIP seat! The Itzy Shopping Cart Cover fits most shopping carts and restaurant-style ...

Soothe & Snuggle! An elevated duo: meet the Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! This playful plush lovey is beaut...

This one’s for babies who grab life by the teether. The Bitzy Grip teether works with baby’s natural grasp reflex, so relief comes instinctively. S...

Shake, rattle & teethe! Get ready for triple the fun with the Bitzy Shake Plus™. The soft silicone teether, colorful dancing beads and gentle r...

Shake, rattle & teethe! Get ready for triple the fun with the Bitzy Shake Plus™. The soft silicone teether, colorful dancing beads and gentle r...

Shake, Rattle & Teethe! Get ready for triple the fun with the Bitzy Shake. The soft silicone teether, colorful dancing beads, and gentle rattle...